Privacy Policy
This policy applies to information you provide when using The Cheltenham Edge website, creating an account, purchasing our products or services, or contacting us.
Who is responsible for your information
The Cheltenham Edge is responsible for your personal information.
If you have any questions about how we use your personal information, please contact us at support@thecheltenhamedge.co.uk.
What information we collect
Depending on how you use the website, we may collect:
- Your name and email address.
- Information about products or memberships you have purchased and when you purchased them.
- Your Telegram account details where required to provide access to Festival Tips.
- Account, sign-in and security information.
- Information you provide when contacting us or communicating with us.
- Records of your downloads or access to our digital content.
- Basic information about how you use our website, such as pages viewed.
When you make a payment, your card and payment details are processed by Stripe. We do not receive or store your full card details.
We may also use analytics and advertising technologies. Google Analytics and Google Ads will only be used where you have provided the required consent.
How we use your information
We use your information to:
- Create and manage your account.
- Process and fulfil your purchases.
- Provide access to Festival Tips and other products or services.
- Provide and manage your Antepost Membership.
- Send you information relating to purchases you have made.
- Send membership and renewal reminders.
- Provide customer support.
- Maintain the security of our website and accounts.
- Keep appropriate records for accounting, tax and legal purposes.
- Understand how our website is used and improve our products and services.
- Send marketing communications where we have a lawful basis to do so.
Emails we send
Some emails are necessary to provide the products or services you have purchased. These may include receipts, access instructions, Festival Tips, member selections, account notifications and membership renewal reminders.
These are service communications rather than marketing communications and may still be sent when you have opted out of marketing.
We may also send marketing emails about The Cheltenham Edge, including new analysis, products, services, offers and other content that we think may be relevant to you.
Where required, we will only send marketing emails where you have provided the necessary consent or where we are legally permitted to rely on an applicable exception.
Where we ask for marketing consent, this will be separate from acceptance of our Terms and Conditions and will require a clear affirmative action.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing emails or by changing your marketing preferences in your account.
Unsubscribing from marketing does not affect products or services you have already purchased.
Who we share your information with
We use selected third-party providers to operate our website and provide our services. These may include:
- Vercel: website hosting and related website functionality.
- Neon: database services.
- Stripe: payment processing.
- Resend: email delivery.
- Telegram: delivery of Festival Tips and related content.
- Google: analytics and advertising services, where you have provided the required consent.
These providers may process personal information on our behalf where necessary to provide their services to us.
We do not sell your personal information.
How long we keep your information
We keep personal information only for as long as necessary for the purposes described in this policy, including where we have legal, accounting or tax obligations.
As a general guide:
- Order and transaction records are retained for six years for accounting and tax purposes.
- Your account information is retained while your account remains active, unless you ask us to delete it and we are not required to retain it.
- Security, access and download records may be retained for up to 12 months.
- Marketing information is retained for as long as necessary to manage your marketing preferences and demonstrate compliance with our obligations.
Different retention periods may apply where we need to retain information to comply with a legal obligation, resolve a dispute, prevent fraud or establish or defend legal claims.
Your rights
Depending on the circumstances, UK data protection law gives you rights including the right to:
- Ask for a copy of the personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Ask us to delete your personal information where there is no good reason for us to continue holding it.
- Ask us to restrict how we use your information in certain circumstances.
- Object to certain uses of your information, including direct marketing.
- Ask for your information to be provided to you or another organisation in a commonly used electronic format, where applicable.
- Withdraw consent where we rely on consent to process your information.
You can unsubscribe from marketing communications at any time. You do not need to give a reason for doing so.
If you would like to exercise any of your rights, contact us at support@thecheltenhamedge.co.uk.
You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO), if you believe your personal information has been handled unlawfully.
International transfers
Some of the companies we use may process personal information outside the UK.
Where personal information is transferred outside the UK, we will ensure that the transfer is made in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, the way we use personal information, or changes in applicable law.
The latest version will always be published on this page.
Last updated: October 2026